Made to Stick Audiobook Review

The Made to Stick Audiobook is an excellent rendition of Chip and Dan Heath's book "Made to Stick: Why Some Ideas Survive and Others Die." The audiobook is performed by Charles Kahlenberg who does a fine job with the reading. The Heath brother's writing in Made to Stick reminds me a lot of Malcolm Gladwell's writing still - simple ideas woven together with interesting stories. After all, an audiobook should be entertaining, and The Made To Stick Audiobook does it well.

Chip Heath is a Stanford professor and Dan Heath seems to be a combination of researcher and entrepreneur. It's a good combination that may explain why the book is so enjoyable and usable.

The basic message of the book can be boiled down to the SUCCES acronym the authors use to try and make their ideas memorable. Although, I have to admit that I seem to have a hard time remembering all the steps.

SUCCES stands for Simplicity, Unexpectedness, Concreteness, Credibility, Emotions and Stories. These are the elements that the authors view as the steps to making an idea sticky.

The bulk of the book is made up of stories walking through each of the six steps providing example after example of their ideas.

I really enjoyed their use of urban myths to bring their ideas to life. It's somewhat scary to see how really successful urban myths exploit the SUCCES steps and become so powerful. The first myth really gets your attention. They tell the story of a man who thinks he's found a good time in bar when he's picked up by a pretty woman, but wakes up to a shocking truth. (I won't tell the end - it would spoil the story.) The myth is simple story that's easy to understand, the outcome is unexpected, the details are concrete and it leaves you somewhat scared. The myth is a perfect blend of the SUCCES principles in action.

Subway's Jared campaign plays a staring role as one of the primary examples. Other examples come from advertising campaigns of various sorts, particularly those intended to change large groups of people.

The Made to Stick audiobook provides lots of practical and usable strategies for making your ideas "stick". This is one area where the authors improve on Gladwell's style. While I enjoy Gladwell's books a lot, I find them hard to use in real life. Not so with Made to Stick, the Heath brothers give us a lot to work with.

Be sure to keep a notebook handy while you listen. I found my self want to capture the ideas and make sure they stuck with me, so I can put them into practice.

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Under the Dome Audiobook by Stephen King - Audiobook Review

I could not resist listening to Stephen King's new audiobook, Under the Dome, despite the daunting activity of thirty four hours of listening. The Under the Dome audiobook is pure Stephen King and narrated excellently by Raul Esparza. Apparently, King started out the book back within the 1970s, only to return to finish it now.

In Under the Dome, King does what he does most effective - display us just how despicable and wicked people may be. The monsters here are human, and they are terrifying.

He starts us out in the wonderful tiny New England city of Chester's Mill. It's peaceful and wonderful. It will be the best small American town. Then it all alterations inside the flash of a crash right into a pressure field like dome which has trapped the smaller population center Under an impenetrable barrier.

The smaller population center is isolated and unable to reach the outside world. Death follows promptly with plane and vehicle crashes. No just one knows what's happening or how to break by the dome. What's this invisible dome? Why is it happening? Why the following? Why now? That's when the nearby populace starts off going bad.

King makes use of his expertise to send the regional inhabitants into a tailspin of sinister action and frightening turns. Worry, conspiracy, corruption as well as murder begin to terrorize the village. Vicious characters have control. A virtual dictatorship ensues with total on police control. The human population of Chester's Mill is frozen with fear, and as typical that is a trigger for individuals accomplishing points they would by no means even ponder Under other circumstances.

Terror and an internal battle for deal with naturally arise from the tension and from deal with circumstances. It can be a battle of Evil versus not so evil that shows us just how ugly individuals can get. It is usually a battle for their lives, with individuals carrying out something and almost everything terrible you possibly can picture. With breath using horror, just when it seems the sort of fine guys could win, King pulls the rug out from Under them yet once again.

This audiobook is a scary ride into terror and horrible actions that only humans can inflict upon just one an additional. The moment you begin listening, you can be addicted towards story and energy through this marathon overall performance.

My last warning, don't start listening towards the operation of this audiobook unless you could have some time on your hands. Uncomfortable however the efficiency could be, it's thirty 4 compelling and suspenseful several hours of listening, but the moment you start, it speedily becomes unattainable to stop.

Here's a cool video trailer.